Empower your workforce with Microsoft 365 Copilot: Marketing use case

This Microsoft Learn module gives e-commerce brand managers a practical walkthrough of using Microsoft 365 Copilot to run faster, more data-driven marketing campaigns. In the first exercise, you will build a custom market research agent in Copilot Studio, generate strategic recommendations with the Analyst agent, and create a complete launch campaign plan in Loop. The second exercise covers consolidating multiple market reports in Word, analyzing performance tracking data in Excel, and generating polished campaign concepts and promotional announcements using Copilot's Idea Coach and Writing Coach agents. By the end, you will have an AI-assisted workflow for turning competitive research into launch-ready campaign assets—without starting from a blank page.