Track Marketing Campaign Performance with Microsoft Copilot

Retail marketing coordinators will learn how to use Microsoft 365 Copilot tools to plan, execute, and measure marketing campaigns more efficiently. This scenario covers using Copilot in Teams to organize planning sessions and set campaign goals, drafting social media posts and email campaigns with Copilot Chat, analyzing performance data with Copilot in Excel to identify what is working and what needs adjustment, scheduling social media publishing with Copilot in Planner, and reviewing campaign results with AI-generated summaries. After this guide, marketing coordinators can manage campaigns with greater data discipline and less manual coordination effort.