Craft Targeted Marketing Campaigns with Microsoft Copilot

Retail marketing managers will learn how to use Microsoft 365 Copilot across the full campaign lifecycle — from identifying the right audience to reviewing campaign results. The scenario covers prompting Copilot Chat to recommend customer segmentation options, using Copilot in Teams to brainstorm campaign ideas and assign tasks, drafting blog posts, social media updates, and email copy with Copilot Chat, building a custom Copilot Studio agent to query campaign ROI from sales data, and running collaborative campaign reviews with AI-generated summaries. After this guide, marketing managers can launch more personalized campaigns in less time.